The video marketing industry is growing at a rapid pace, and your business can grow with it.
5 reasons why you should prioritise video content in 2020.
The world of video marketing is huge. With vision being our most dominant sense, it is not surprising that it is so effective in engaging and retaining consumers.
We know video can be daunting for those that are camera shy or not tech-savvy, but before you dismiss the idea, here are 5 reasons why you should prioritise video content this year.
- Video Increases Conversions and Sales
According to UnBounce, adding a video on your page can increase conversions by 80%. To further this, Wyzowl found 74% of users who watched a product explainer video went on to purchase the item. Do you need any more incentive to start creating videos?
- Video Builds Trust
Trust is everything. From driving sales to building loyalty, trust is what will help your business come out on top. Adding video to your current content will help your brand diverge from the constant noise and in-your-face promotion. It will help your brand stand out and gain the attention of consumers.
Similarly, a great way to foster trust is through videos that display and explain your product. For many consumers the fear of being scammed while buying online is still highly relevant, so presenting a video that displays your product is reassuring and comforting. A study by the e-tailing Group found 57% of consumers said videos gave them more confidence to purchase online. Can you implement video marketing to help boost online sales?
- Videos Help Search Engine Ranking
Google loves videos. Search engines want to display sites that have relevant and quality content. Videos increase the time visitors spend on your site, which signals to search engines that your site has quality content. According to Moovly, your business is 53 times more likely to show up first on Google if you have a video embedded on your website.
- Mobile Users Love Video
90% of consumers watch videos from their mobile phone. This number has grown 233% from Q3 of 2013, and YouTube reports video consumption rises by 100% every year. With the number of people using smartphones rising every year, your brand’s video audience keeps growing and there is an increased opportunity to reach new consumers.
- Video Provides Great ROI
According to Wyzowl, 83% of businesses believe video provides good return on investment. We understand that filming a video is easier said than done, but with a growing number of options for video editing, you can conveniently edit and export short videos from any device.
Here are 4 tools to help you start creating awesome video content right now:
- Splice – Video Editing
We understand that video editing is technical and tedious, but with apps like Splice you can create fully customized and professional-looking videos on your iPhone or iPad.
- Canva Video – Text overlay
You have probably heard of Canva before, or you regularly use it to create beautiful content for your socials. In 2019, Canva introduced a video editing tool (see blue arrow below), that allows users to easily trim and add text over any video. Once you’re finished editing, you can easily export your video to an MP4 file and upload to your socials from there!
- Quicc – Automatic Captions
With the functionality of Facebook’s newsfeed, users can watch a video without actually clicking into it and turning the sound on. It’s clear this is a popular way to consume video content, as much as 85% of Facebook video views are without sound.
To ensure your business engages with these consumers, closed captions are an effective way to keep these viewers watching. Videos with captions generated 15% more shares and 26% more CTA click-throughs (Instapage).
Quicc is a simple and easy platform where users can upload a video and captions are automatically generated. Once reviewed, captions are burnt onto the video and the MP4 export feature enables an easy upload to social platforms.
- Life Lapse: Stop-motion video
Stop-motion videos are gaining recent popularity, especially on Instagram. Why not keep up with the trend and create one yourself!
Life Lapse is a free app that helps users create their own stop-motion videos. It’s simple and free to download. Bring life to your Instagram feed with a stand-out video!
The benefits of video marketing are clear! So why not try it yourself? Get inspired, be creative and have fun with it! Bring your brand to life!