Christmas time can be daunting for some business owners. Here are some tips to help you leverage this holiday season and make it worth remembering.
The first days of December are here, which means Christmas is fast approaching!
Aussies are expected to spend on average $1,325 per person this Christmas (study by Finder), creating a huge opportunity for businesses at this time of year. Not only is this season about increasing sales, it’s also a great time for your business to connect with your customers by building relationships and jumpstarting brand loyalty.
It’s not too late for you to take advantage of the holiday season!
Here are 5 ways to promote your business, boost sales and foster customer loyalty this Christmas.
1. Add a Christmas touch to your branding
A simple and easy way is to update your business’ branding with some festive flair. Adjust your online and offline presence to incorporate a Christmas theme, and use it throughout December. This tactic can be used on your website, email, social media accounts (including profile pictures and cover photo) and any print ads or Christmas cards.
2. Run a Christmas promotion
This might be a ‘duh’ moment for most because almost every business will run a Christmas sale. But with everyone doing the same thing, how can you make sure your business stands out from the rest? Offer rewards that are worthwhile to your customers, such as free shipping or a discount code.
3. Send an e-Christmas card to your customers
Send a Christmas-themed thank you note to your loyal customers to express your appreciation for their support. Get creative with the email design by incorporating Christmas colours and an eye-catching subject line. We recommend using programs like Paperless Post or Mailchimp to easily create and manage your e-Christmas cards.
4. Film a holiday video!
Showcase the human-side of your brand with a festive video. Introduce your staff, give a tour of your business space, or highlight your awesome customers. We understand that filming a video is easier said than done, but with apps like Splice and Quik you can conveniently edit and export short videos from your phone. Get creative and have fun with it!
5. Organise a Christmas contest
Contests are a great way to get your customers engaged and keep your brand front-of-mind. Brainstorm unique contest ideas that require your customers to do more than spend a certain amount of money. Think social media; ask your customers to submit photos or videos showcasing their Christmas spirit. This is a great way to generate engagement and have fun with your customers!
Get creative this holiday season and make it a Christmas worth remembering!